Thursday 7 April 2011

Dinosaur Robo



The adverts for the pre-Transformers Diaclone toys are always interesting; usually taking the form of a stop-motion mini-movie with the feature toy either racing past scale explosions, or being birthed from techno data wireframes. This ad for the toys that would eventually become the Dinobots pitches itself squarely kid-level, detailing a fruitless attempt by non-poseable, cloddy dinosaur toys to batter their mechanical replacements senseless. Rather than draft evil robots for a feud, this shill's narrative uses found toys. Lumpy plastic dinosaurs were everywhere in the 80s - Disaster Year has fond memories pestering parents for an addition to our collection everytime we made it to Chester Zoo. Takara introduces their new creations as compatible with these pre-existing toybox pieces, but leaves you with no doubt which figure is superior.

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